Atul is Founder & MD of Candid Marketing. After completing his MBA from IIM Bangalore, Atul set up Candid Marketing. Candid is now the No. 1 Brand Activation Agency in India, named so by The Economic Times: Brand Equity and is one of Indias most awarded Experiential Marketing and Brand Activation agencies. In 2018, Atul & his team have launched a technology marketing division, DotDash which will focus on delivering interactive technology marketing solutions for clients. Atul has served on the Promo & Activation jury at Cannes Lions, Spikes Asia and has been on the Campaign India A List for several years. Atul is a regular on industry award juries over the past few years. Atul has been actively involved in some of the most successful brand launch & activation campaigns, for Cadbury, Godrej, Bacardi, Too Yumm, Pogo, Nissan, Grant Thornton, Hyundai, Oakley, Levi's, Colgate, Pure It, Disney, Muthoot, Danone, Dunkin Donuts, Google, ITC, Unilever, Star TV, Nokia, Microsoft, Saffola, & Kingfisher to name a few. Atul has done his MBA from IIM Bangalor (1994-96) and B.Com (Hons) from SRCC, Delhi University (1989-92). Atul enjoys playing and watching sports; actively and ardently supported Manchester United for over 34 years. He regularly plays football and enjoys trekking and river rafting.