With 22 years of tech entrepreneurship experience, Kavitas key skills are digital strategy & tactical planning for large Global brands & Govt agencies. In-depth knowledge of the digital ecosystem, proven track-record, detailed creative inputs for content & design, a problem-solving mindset & the ability to handle multi-location & multi-cultural teams with a realistic approach to digital makes her a valuable addition to organizations as a consultant & solutions provider. In 2017, she founded Avocado Tree Digital (SG & India) to help mid-to-large businesses solve the lack of digital strategy problem & to create digital playbooks, demand & traffic generation services and provide tactical services for inbound & content marketing. Prior to that, Kavita has worked globally as a digital agency founder & lead for 6 yrs in Singapore (2011-16) & 12 yrs in India (2000-11) where she managed the agency & client acquisitions of global brands for digital services over multiple year contracts. As of 2016, the agency had 300 team members and 4 global locations. Public Sector engagements included procurement & direct management of more than 20 different Singapore Govt Agency accounts for various digital strategy and tactical services. In India, she has on-boarded publicly listed companies on their digital transformation journey such as Lux, Cyient, Century Ply & Khadims. She headed Click Asia Summits (2011-2016), a CXO Level digital tech conference as well. As a thought leader, she shares insights at leading global events every year.