Ravi Kiran stepped down at the end of December 2010, as the Chief Executive Officer -South Asia and Emerging Market Leader-Specialist Solutions for Starcom MediaVest Group, one of the largest marketing communication networks in the world, in order to explore alternative business possibilities. Of his 20 years working life, he spent 12 years at Starcom MediaVest Group, including over 5 years in country and regional leadership roles and built teams, grew business and stature for the company. During his tenure, Starcom MediaVest Group in South Asia came to be known as one of the most aggressive players in the field, offering the single most diversified portfolio of services to some of the best known marketing companies. As part of his mandate,Kiran expanded the footprint of the company to Sri Lanka, Pakistan and Bangladesh as licensed operations. Following a consistent People First approach, Kiran made Starcom MediaVest Group the preferred destination for young and aspiring professionals with the marketing communications industry and the single most demanded company in its domain in the top most business schools in India. As a consequence, the company enjoyed an enviable reputation in people and client retention for several years. Under his leadership, Starcom MediaVest Group built competencies in many non-classical disciplines over the years. Prominent amongst these are Sports and Cause Enabled Marketing [Relay Worldwide], Entertainment and Embedded Marketing [The Bridge], Online and Wireless marketing [Starcom IP], Activation and Consumer Excitement [ACE], Out-of-Home and Ambient Marketing [Navia & Vector], Small Town and Rural Marketing [Xpanse],Retail Branding and Navigational Signage [Enhance], Luxury and Lifestyle Marketing [‘C’]. Thanks to this entrepreneurial approach, SMG India became a global best practice market for the network and Kiran was asked to coach business leaders in all emerging markets on how to build lines of business.
Since 2003, Kiran has been chairing the marketing committee of Indian Readership Survey, India’s premier readership and product usage survey, which is conducted under the aegis of the Media Research Users’ Council. He regularly speaks in industry fora across the region as well as is engaged in teaching assignments as visiting faculty in several business schools in India. Kiran has served on the juries of several industry awards, such as the Emvees, the BSR Awards, the AME Awards, and the Cannes Media Lions. Prior to joining the company in December 1998, that would eventually become Starcom MediaVest Group, Kiran spent a little over eight years in then India’s premier advertising and media agency networks - Lintas and Initiative Media respectively, managing accounts such as MasterCard, NIIT, Reckitt, Essar Cellphone, ITC and Diageo, building business aggressively and innovatively. Kiran holds a Bachelor of Engineering degree from University of Kashmir and an MBA Marketing degree from Faculty of Management Studies, University of Delhi. He lives in Mumbai with his wife Shalini. His interests include technology, behavioral sciences and philosophy.