Srikant Sastri has successfully founded and built market leadership for two companies in Indi :SOLUTIONS-DIGITAS ( South Asia's #1 marketing services company, and now part of the global Publicis Groupe) & Team4U ( India's leading contract salesforce staffing company with over 20,000 associates, and now a Randstad company) . Srikant exited from Team4U after the Randstad acquisition in 2007, and his primary focus is on providing strategic leadership & organizational vision at Solutions-Digitas, as Managing Director. He is respected as a pioneer & leading marketing practitioner, and is also the India Chairperson for Vivaki, a new strategic entity created by Publicis Groupe, for leadership in the digital era. In this role, Srikant oversees two of India’s leading media agencies- Starcom Mediavest & Zenith Optimedia – also. Srikant has also been on the jury of Cannes Lions in 2007. In addition to this, he is now focused on drawing attention to development issues in Indian society through an initiative called "GROWTH-FOR-ALL"(www.growthforall.org). A lot of his energies are devoted to creating this movement that brings together individuals, corporations & NGOs in a collaborative process that brings about real change. In this effort, he is also actively involved in driving the CSR and Social Initiatives efforts in CII(North Region) as well as TiE Delhi.
Srikant has had a long and distinguished career. Prior to joining SOLUTIONS, Worked for Unilever (Pond’s business) & McCann-Erickson for 10 years before turning entrepreneur in 1995. His interests outside work iinclude current affairs, contemporary history, and economic development, and he is really passionate about his belief that India is destined to be a global power in this century.