Suchit Bansal has 16 years of work experience across Top Sectoral companies in Packaged Beverage (FMCG) and Travel eCommerce companies.He has very sound understanding of FMCG growth levers, FMCG Marketing, eCommerce Growth levers, eCommerce marketing, CRM & Consumer Life-Time-Value, Mobile App ecosystem, Loyalty programs. Suchit , an alumnus of Scindia School Gwalior; an SRCC graduate; and MBA from IIM Indore; A seasoned marketer, Suchit has built his experience working across multiple Global and Indian brands and been responsible for business growth of these much loved consumer brands. Over these 16 years, Suchit has been able to build vast experience across New Brand Launches, Brand & Celebrity Advertising, Scale Platform & Media activations; and tremendous experience of In-Store activations amongst numerous BTL Initiatives. A Senior Vice President @ Go-MMT group, he is at the helm of marketing initiatives overseeing offline & online marketing programs to drive growth of 2 largest OTAs in the country. Driving advertising for Make My Trip & GoIbibo brands Suchit has developed programs that make consumers love the brands and keep coming back to the brand apps for all their travel related requirements. In this stint, Suchit also developed a deep understanding of eCommerce core performance indicators and health of eCommerce businesses, including a sharp view of Mouth-of-the-Funnel initiatives, Retention metrics & Tactics, arms view understanding of Product Initiatives leading to Funnel Conversion levers & shaped a great learning of the Mobile App ecosystem thus being able to have a holistic view of running and managing digital businesses. Before Go-MMT, Suchit has a decade long experience at PepsiCo where he worked across Beverage & Food brands. Suchit started his marketing career by working on Brand Pepsi and later went to acquire experience across all Major beverage brands across the PepsiCo stable. Suchit had a stint at the PepsiCo New York Headquarters before returning to India and working on Frito Lays brands. An avid traveller and a reader, Suchit is keenly interested in technology companies. His penchant for growth and sharp acumen for new businesses with very deep understanding of consumer barriers and triggers, puts him in a great position to take calls on start-up businesses looking to scale fast!